BUILD YOUR BRAND

Where Creativity Meets Strategy

Thank you for considering Jae Rae Creative for your business's next creative project.


Whether you've worked with a creative agency before or this is your first time hiring a professional, you're bound to have some questions about the process. This page is designed to help bring insight into the process and defines your expectations for working with Jae Rae Creative.


Although my base is in Calgary, I work with clients from all over North America, stretching from the Florida Keys to Vancouver Island. I love learning about new industries and working with the businesses that make them so vibrant. I strive to provide a personable experience from the creative brief to the final design release. I wholeheartedly believe in the power of good design and that it is an imperative component of any modern-day business.


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How it works

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Discovery & Creative Brief

Through a creative briefing, together, we will work to discover/uncover your business' core values, messaging, and persona to attract more customers. The goal is to seamlessly integrate your offline and online marketing efforts to cultivate an authentic narrative that inspires new and existing customers. 

Creative Solution

The first step of finding a solution is gathering and reviewing data about your target demographic and existing like-minded business's in your space. From there, the designing begins from planning and sketching to digital draft making, resulting in two-three different draft identities for you to review. 

Review & Revisions

After reviewing the first set of drafts, you choose the direction you'd like to pursue. It's your job, to be honest, to be specific, and to refer to your goals, so you ultimately relate to your audience. Your feedback is crucial for the success of this project. 

Approval & Design Release

Upon approval, your design assets will be packaged thoughtfully and organized in an easy-to-use file system. You will receive your files ready for print and web use. Vector files available upon request.

VISUAL IDENTITY PACKAGES

VISUAL IDENTITY STARTER

Let's get started! Your Logo will convey your business's message effectively and impressively; it can help you quickly create a unique character.


INCLUDES:

  • Discovery & Creative Brief 
  • Creative Solution: two initial drafts
  • Review & Revisions: two rounds
  • Logo kit: png, jpeg, pdf, eps | CMYK, RGB, Pantone

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VISUAL IDENTITY INTERMEDIATE

Whether your business is brand spanking new or you're looking to refresh an existing brand, this package will get you started on the right foot! We'll ensure your company has a cohesive feel across all mediums and platforms. 


INCLUDES:


 Logo Design

  • Discovery & Creative Brief 
  • Creative Solution: two initial drafts
  • Review & Revisions: two rounds
  • Logo Kit: png, jpeg, pdf, eps | CMYK, RGB, Pantone

Foundation

  • Brand Manual & Guidelines
  • Mood Board
  • Typography (font system for your brand)
  • Iconography (icons for social, web and print)
  • Colour System (hand-selected colours for web and print)

Social Media 

  • Profile Graphics 
  • Cover Graphics
  • Highlight Icons

Stationery 

  • Business Card (assistance with printing or print-ready file)


VISUAL IDENTITY PRO

Let's rock and roll and get your business noticed for all the right reasons. This package seamlessly integrates your online and offline marketing efforts to cultivate an authentic narrative that inspires your audience. 


INCLUDES:


Logo Design

  • Discovery & Creative Brief 
  • Creative Solution: three initial drafts
  • Review & Revisions: three rounds
  • Logo Kit: png, jpeg, pdf, eps | CMYK, RGB, Pantone

Foundation

  • Brand Manual & Guidelines
  • Mood Board
  • Typography (font system for your brand)
  • Iconography (icons for social, web and print)
  • Colour System (hand-selected colours for web and print)

Messaging 

  • Brand Avatars (fictional characters to represent your target customer)
  • External Messaging (mission statement, tagline, slogan, etc.)
  • Internal Messaging/Mantra (what keeps you passionate)

Social Media & Digital Marketing

  • Profile Graphics 
  • Cover Graphics
  • Highlight Icons
  • Ten Designed Posts or Digital Advertisements

Stationery & Administrative Design

  • Business Card (assistance with printing or print-ready file)
  • Contract/Waiver/Post Card Design
  • Email Signature

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OTHER SERVICES

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Label & Packaging Design

Stand out from your competition with well-thought-out packaging & label design. Create a memorable experience from the moment your product is spotted by a potential customer.

Print Advertising

Thoughtful design coupled with high quality digital printing. Choose from a variety of paper weights, textures, and sizes. 


Print services provided by Little Rock Printing https://theallinprinter.com

Editorial Design

  • Magazine Layouts
  • Sales Aids
  • Annual Reports
  • Newsletters

Large Format Design

Get noticed with a billboard that makes an impact. Design that will convert at 110 km/hour.

Car, Truck & Fleet Wraps

Advertise as you drive! When it comes to completely customizing your car consider getting a vinyl wrap instead of a custom paint job. Custom vinyl car wraps are the ideal way to add your own personal spin on your car, while also protecting your car from potential scrapes and scratches.


Please contact  janna@jaeraecreative.ca for a quote and consultation