BRAND IDENTITY

The brand identity for Five West Trading Co., Dana Stoyberg's company, was meticulously designed to capture the essence of her diverse background. Blending elements of her rural and urban upbringing, the brand identity aims to bridge the gap between the farm lifestyle and city lifestyle. The use of an elaborate colour scheme adds a touch of vibrancy to the design, with the potential for creating her own line of apparel. The tagline "Western Mercantile for the Wild at Heart" perfectly conveys the spirit of Five West Trading Co. Hand-drawn illustrations lend a personalized and artisanal touch to the brand, while also paying homage to Dana's heritage in farming and ranching. A carefully crafted brand symbol was created, along with the digitization of her family's historical brands from older generations, adding a sense of legacy and authenticity to the brand.

Five West | Coming Soon | Raven, AB