BRAND IDENTITY · PACKAGING DESIGN

Melissa's passion for knitting and her unique personality were the driving forces behind the Brand Identity and Packaging I designed for Mo'Knits. Drawing inspiration from various knitting patterns, I created a full logo suite that incorporated custom bold patterns, all in a striking black and white color scheme. This Brand Identity is not only visually appealing but also memorable, helping Mo'Knits stand out in a competitive industry.

One of the key aspects of the Brand Identity I developed for Mo'Knits was ensuring that it reflected Melissa's personality. The brand exudes warmth, authenticity, and creativity, perfectly aligning with Melissa's own unique style. It was important to me to create a brand that not only catches the attention of potential customers but also resonates with Melissa's personality, making it a true reflection of her and her business.

In addition to the Brand Identity, I also designed Packaging & Point of Sale items for Mo'Knits. This included hang tags, poly mailers, packing tape, stickers, rubber stamps, stationery items such as thank you cards and business cards, and more. Every item was carefully crafted to reflect Mo'Knits' brand identity and Melissa's personal touch. The result is a cohesive and eye-catching packaging solution that leaves a lasting impression on customers and enhances Mo'Knits' retail presence.

I thoroughly enjoyed collaborating with Melissa O'Connor and Mo'Knits to create a Brand Identity and Packaging that not only stands out in the industry but also captures Melissa's unique personality. If you're looking for a Graphic & Web Designer who understands the importance of creating a memorable brand experience that reflects your personality, I'd be thrilled to help you bring your vision to life.

Mo’ Knits | @knitsmo | moknits.ca | Okotoks, AB