BRAND IDENTITY

Noshi & Nest—a mom and me boutique founded in 2021 by two moms, Kayla and Amanda, in Alberta, Canada. I helped bring their small shop dream to life through a captivating brand identity. Drawing inspiration from their shared experiences as moms and their unique styles, I designed custom patterns and iconography that reflected the special bond between mothers and children. The carefully curated colour palette and typography added warmth and playfulness to the brand, creating a memorable and engaging visual identity.

Kayla and Amanda's vision for Noshi & Nest was to provide a one-stop-shop for moms to find adorable and practical products for their little ones, as well as something special for themselves. Through close collaboration, I worked with them to execute their vision, creating a brand identity that resonates with their target audience of moms. The resulting design work helped establish Noshi & Nest as a trusted and memorable boutique, offering hand-selected products that make life easier for moms while providing a seamless and enjoyable shopping experience.