Six Reasons Why You Need a Custom Email
Written by Janna Lantz, September 15, 2021
Using a domain email address helps promote an image of professionalism and credibility, sending a signal to people that you take your business seriously. It helps establish and maintain branding for your business and separates you from competitors who choose to use a free email account.
You’re in business to make money. Getting people to spend their money even for something really cool isn’t easy, though.
It’s especially difficult to do when you present yourself more like a person trying to con someone out of their money rather than provide excellent service.
Branded email is a great way to reduce doubts that your small business is legitimate and will provide a quality service. If you spent the time to build your small business online presence with a branded email, you must be more legitimate.
Would you trust a business with an email address that ends in @gmail.com?
1. @Gmail or @Yahoo Screams ‘Unprofessional!’
Your business is serious and it should be taken seriously. Sending an email from a free email account with the ending of @gmail.com or something likewise isn’t a good look for professionalism.
A business that wants to be taken seriously should act like they do. You’ll be taken more seriously with a branded email address. You’ll appear more established, trustworthy, professional, serious, and together.
2. You’re Already Paying for Personalized Email Hosting
Your business is serious and it should be taken seriously. Sending an email from a free email account with the ending of @gmail.com or something likewise isn’t a good look for professionalism.
A business that wants to be taken seriously should act like they do. You’ll be taken more seriously with a branded email address. You’ll appear more established, trustworthy, professional, serious, and together.
3. You Can Standardize Email Addresses with Personalized Email Hosting
This is especially important as you grow your staff. You can use the same format for every other email address when you have a domain email address.
For example, you can use firstname@company.com or first[initial]lastname@company.com. That provides consistency in your business, and customers can easily remember the formula for your company email addresses.
4. When Someone Leaves Your Company, You Keep Control
What happens when your marketing manager leaves, taking their email with them? If they were using it to conduct business for your organization, you wouldn’t be able to access those emails.
On the other hand, if you set up an account under her name, you can redirect those emails to your newly hired marketing manager.
5. A Branded Email Does Your Marketing For You
If you use a domain-based email address, you’re getting your brand in front of more eyeballs.
When your branded email address appears in each employee’s email signature, business cards and social media accounts, it will be an opportunity to attract new business.
6. You Can Create as Many Emails as You Want
Even if you’re a one-person operation, you can create a new email address for different aliases such as sales, customer service and orders.
If you hire for those roles one day, you can simply assign those email addresses to other employees.