HOW TO PREP FOR CREATIVE WORK
Preparing for Brand Identity Design
So, you're all booked in and paid your deposit; what's next? Rest assured, the process may initially feel overwhelming or complex as you try to envision what your brand will look like. However, I like to begin by laying a strong foundation through essential exercises, ensuring our collaboration is set up for success.
To create a truly successful Brand Identity, it's crucial that we work as a team. As the client, your active involvement, preparedness, and open communication are key. Together, we'll embark on a strategic journey to develop your business's brand, understanding that it extends beyond mere visuals. Our focus will be on effectively communicating your business's essence and creating functional elements that will serve you well as you navigate future growth in the years to come. Let’s dive in!
THE THREE TIPS TO HELP YOU
Maximize Your Return on Investment
After nearly a decade of designing for entrepreneurs, I understand the importance of setting the right creative mindset and ensuring a productive collaboration. To guide you through the process and help you maximize your experience working together, I've compiled a concise list of steps. Whether you're a first-time client or have prior experience working with professionals, I'm here to address any questions you may have about the process and ensure your satisfaction with the final result.
PREP FOR YOUR DISCOVERY SESSION
A thorough discovery session is what sets good design apart from great design. It is a vital step in the design process. I will not sugar-coat it; it will be the most challenging part of the preparation for you. It requires serious thought and consideration, and you must have reviewed and jotted down answers to the questions before our meeting.
What is a Discovery Session? This session will work to uncover your business goals, brand positioning, and differentiation. Together we will pinpoint your ideal customer and define their pain points and priorities.
When & Where is the Discovery Session? Your Discovery Session is typically booked on or as close to your start date as possible. Discovery sessions take place over the phone.
What are the questions we are going to cover? You can download a pdf to print and review at home, or feel free to complete the online form: General Discovery.
BE PREPARED TO COLLABORATE
Providing timely and productive feedback is essential for effective collaboration and achieving desired design outcomes. Here's why it's crucial to prioritize input from the outset:
Efficiency and Timeliness: Incorporating feedback early in the design process ensures that any necessary revisions or adjustments can be made promptly. It avoids potential delays or rework later on, streamlining the overall project timeline.
Clear Communication: By expressing your expectations and goals upfront, I can better understand your vision and deliver designs that align with your brand and objectives. Timely feedback helps establish a clear line of communication, reducing the chances of misunderstandings or misinterpretations.
Maximizing Impact: Design decisions can significantly impact how your target audience perceives your brand. By engaging in early feedback discussions, you can ensure that the design choices accurately reflect your brand identity, resonate with your customers, and effectively communicate your message.